Industry
Construction, Schools
Services
2023
CONTRACT
Fixed Quote
EduSpaces was an established name in high-end school construction, recognised for precision and reliability.
Yet with a strategic sale on the horizon, the company needed more than reputation alone.
The goal was clear: elevate market perception and create a future-ready identity that would not only strengthen its standing with schools and stakeholders but also maximise the company’s sale value to a competitor.
Through a series of workshops and research-led strategy, we redefined the EduSpaces brand to speak to both its clients and prospective investors.
Data-driven insights, including customer satisfaction statistics, underpinned the process and reinforced credibility.
The new identity strikes a careful balance: corporate enough to inspire confidence from investors, yet warm and approachable enough to feel safe within the context of education.
The visual and verbal system reflects precision, reliability, and purpose-driven outcomes. The result was a brand presence that exceeded expectations, accelerating the sales process and contributing to a higher-than-anticipated valuation. EduSpaces is proof that thoughtful branding delivers measurable business outcomes.
Project Credits
Creative Direction
Jake Herbert
Graphic Design
Khoirur Rizqy
Research, Focus Groups & Statistics
Hartin Consulting
Copy & Marketing, IMSU
Matt Pittorino
Output
Brand Strategy Document
Competitor Analysis
Brand Design
Capability Statements
Annual Reports
Research Report
Industry Statistics Report
Handover Document
