Industry
Bathrooms, Tiling
(Year)
2025
Information
Luxus Bathrooms had established itself as one of Adelaide’s leading bathroom specialists, known for precision, premium craftsmanship, and a client-first ethos. The business began with a strong foundation in tile and stone, earning trust through detail and finish.
BEFORE / AFTER
Over time, however, its reputation became tied to working primarily through builders and architects. While this provided steady work, it limited both visibility and control. To grow, Luxus needed a brand that reflected its evolution: one that could speak directly to homeowners, command higher-value projects, and elevate its position in a competitive market.
The new brand identity honours Luxus’s beginnings in tile and stone while signalling a new direction. Our strategy uncovered a clear shift: moving away from reliance on builders and architects, and instead speaking directly to homeowners.
This repositioning opens the door to higher profit margins, greater control, and a steady stream of high-quality projects.
The minimalist mark, formed from two mirrored Ls, anchors a dynamic design system that works as a crop, frame, or holding device to showcase the work itself.
Paired with a palette of soft neutrals and architectural tones, the identity embodies precision, texture, and restraint. The result is a confident, studio-style brand that sets a new benchmark for Adelaide’s bathroom renovation market.
Project Credits
Creative Direction
CBM | Construction Brand Management
Graphic Design
CBM | Construction Brand Management
Output
Brand Strategy Document
Competitor Analysis
Tone of Voice Manual
Brand Design
Logo & Brand Files
Signage Files
Clothing Files
Website Wireframes
