Information
Luxus Bathrooms had established itself as one of Adelaide’s leading bathroom specialists, known for precision, premium craftsmanship, and a client-first ethos. The business began with a strong foundation in tile and stone, earning trust through detail and finish.
Over time, however, its reputation became tied to working primarily through builders and architects. While this provided steady work, it limited both visibility and control. To grow, Luxus needed a brand that reflected its evolution: one that could speak directly to homeowners, command higher-value projects, and elevate its position in a competitive market.
A redefined look and feel.
The new identity introduces a refined design system
→ new fonts, colours, imagery and language
→ while keeping the essence of Fenn intact.
Confident, clean, and scalable.
The new brand identity honours Luxus’s beginnings in tile and stone while signalling a new direction. Our strategy uncovered a clear shift: moving away from reliance on builders and architects, and instead speaking directly to homeowners.
This repositioning opens the door to higher profit margins, greater control, and a steady stream of high-quality projects.
The minimalist mark, formed from two mirrored Ls, anchors a dynamic design system that works as a crop, frame, or holding device to showcase the work itself.
Paired with a palette of soft neutrals and architectural tones, the identity embodies precision, texture, and restraint. The result is a confident, studio-style brand that sets a new benchmark for Adelaide’s bathroom renovation market.
Project Credits
Creative Direction
Jake Herbert
Brand Strategy
Mick Baker
Design & Asset Rollout
Tom Bolitho
Output
Brand Strategy Document
Competitor Analysis
Tone of Voice Manual
Brand Design
Logo & Brand Files
Signage Files
Clothing Files
Website Wireframes
