The transition to residential came with its own hurdles. Lachy brought a decade of experience in commercial construction, yet after parting ways with his former business partner, the archive of completed projects remained behind.

What he carried forward was knowledge, not imagery. Our task was to shape a brand and digital presence that leaned on narrative rather than photography, building trust through story, craft, and clarity.

The result positions Fenn Projects as a practice defined by substance over surface. Quietly confident, credible, and enduring from the outset.