Industry
(Year)
2025
Information
Fenn Projects was founded to bridge the gap between commercial construction expertise and the bespoke nature of residential building. With a track record of large-scale success, Lachy returned to his roots to deliver homes defined by quality and attention to detail.
The rebrand centred on establishing trust and credibility without the usual portfolio of completed homes.
Through considered strategy and design, we created a brand that feels purposeful and enduring from day one.
Project Information
The transition to residential came with its own hurdles. Lachy brought a decade of experience in commercial construction, yet after parting ways with his former business partner, the archive of completed projects remained behind.
What he carried forward was knowledge, not imagery. Our task was to shape a brand and digital presence that leaned on narrative rather than photography, building trust through story, craft, and clarity.
The result positions Fenn Projects as a practice defined by substance over surface. Quietly confident, credible, and enduring from the outset.
Project Credits
Creative Direction
Jake Herbert
Brand Strategy
Mick Baker
Design & Asset Rollout
Tom Bolitho
Motion
Muaad Chanhih
Asset Output
Brand Strategy Document
Marketing Strategy Document
Logo Files
Signage & Print Files
ECI Document
Capabilities Statement
Company Profile
Social Media Templates
Social Media Feed Curator
ECI Landing Page
