The campaign challenged us to blend two brands without compromise. James Hardie’s structured guidelines met IMSU’s free-thinking aesthetic, so we focused on what mattered: the materials.

We created slow, atmospheric visuals.
No hype, no voiceovers, just product, process, and purpose.

The result is proof that you don’t need fast edits or forced urgency to generate interest. Just clarity, craftsmanship, and confidence in the story you’re telling.