Why We Put This Together
There are millions of products in the world that do the exact same thing. Take Aesop, for example, plenty of hand soaps use the same ingredients.
But branding?
That’s what lets Aesop charge triple the price and still have people proudly leave the bottle on display.
Construction is no different.
Some rebrands are subtle. Others are a total transformation.
But when they’re done right, they don’t just look good—they change the way people see you.
And that’s why we created this e-book: 50 of our favourite construction rebrands from around the world. Not because they all cost six figures, but because they all prove what good branding can do.
Why Branding Is One of the
Best Investments You Can Make
Here’s the thing:
you can’t teach good taste.
You either have it, or you hire people who do.
Branding isn’t a “cost.” It’s leverage. It’s how companies charge more, win better projects, and create trust before they even speak to a client. It takes time. It takes intention. And yes, it’s an investment. But it’s one of the few that keeps paying you back, job after job.
How We Chose These Rebrands
Most construction companies look inward for inspiration.
They see what their competitors are doing… and then do a slightly different version of the same thing.
The problem?
That’s how you end up blending in.
The brands in this e-book don’t follow that pattern.
They do the opposite.
We chose these rebrands because they:
Stand out in a sea of sameness
Borrow from outside the industry, not just from other builders
Feel considered and confident, not rushed or templated
Create a unique point of view that can’t be mistaken for anyone else
Raise the standard for what branding in construction should look like
These are the companies that prove there’s another way to do it and why it pays to
do things differently.
See What’s Possible
Whether you’re planning a small refresh or a complete overhaul, this collection will show you what happens when branding is done properly, by people with taste, strategy, and the experience to pull it off.
