BRAND
STRATEGY
Where you stand and where you will be
© 2025
BRAND
STRATEGY
Where you stand and where you will be
© 2025
BRAND
STRATEGY
Where you stand and where you will be
© 2025
The Problem
The Problem
You’ve probably tried updating your site.
Tweaked your tagline.
Played with Instagram.
Maybe even ran a few ads.
But nothing really cuts through.
Leads stay the same.
Projects feel repetitive.
And you're watching less-capable
competitors win work simply because
they look more polished online.
The problem isn’t your work.
It could be how you're positioned.
Or it could be a resource issue.
You’ve probably tried updating your site.
Tweaked your tagline.
Played with Instagram.
Maybe even ran a few ads.
But nothing really cuts through.
Leads stay the same.
Projects feel repetitive.
And you're watching less-capable
competitors win work simply because
they look more polished online.
The problem isn’t your work.
It could be how you're positioned.
Or it could be a resource issue.
We've seen it all before:
Messaging that sounds like
every other builder
A website that informs,
but doesn’t persuade
No real understanding
of your competitors online
Content that doesn’t
attract better clients
Losing jobs to businesses with
stronger presence, not stronger capability
A cycle of same-size projects,
from same-type clients
No plan, no strategy, just piecemeal marketing
that never quite lands
Messaging that sounds like
every other builder
A website that informs,
but doesn’t persuade
No real understanding
of your competitors online
Content that doesn’t
attract better clients
Losing jobs to businesses with
stronger presence, not stronger capability
A cycle of same-size projects,
from same-type clients
No plan, no strategy, just piecemeal marketing that never quite lands
You're not alone.
These are signs you’ve outgrown your current brand approach.
You're not alone.
These are signs you’ve outgrown your current brand approach.
The Solution
Brand Strategy
Through collaborative workshops, SEO audits, competitor breakdowns, and messaging frameworks, we uncover what makes your business different and build a strategy to communicate it clearly.
From positioning and copywriting to SEO and tone of voice, we map out exactly how your brand should show up, and what you need to say to win the work you actually want.
Through collaborative workshops, SEO audits, competitor breakdowns, and messaging frameworks, we uncover what makes your business different and build a strategy to communicate it clearly.
From positioning and copywriting to SEO and tone of voice, we map out exactly how your brand should show up, and what you need to say to win the work you actually want.
You’ll Walk Away With
→ Competitor Analysis (Brand & SEO)
→ Website, Content & SEO Audit
→ Brand Strengths & Gaps Report
→ Copywriting Strategy Deck
→ USP + Tagline Development
→ Target Audience Personas
→ Tone of Voice Guidelines
→ SEO Suggestions for Web Copy
→ 90-Day Action Plan
→ All documents designed and presentation-ready
Ready to start your next chapter?
We build a clear, confident strategy that positions you to win better work, attract the right clients, and grow with purpose.
Frequently Asked Questions
1
What is brand strategy, and why do we need one?
It (re)sets the foundation for how your brand communicates and competes. We define your positioning, write sharper messaging, and map out your ideal audience. We also analyse competitors so you can stand out, not blend in. Whether you’re entering a new market, launching a new service or levelling up your brand, you’ll walk away with a clear action plan and the confidence to move forward.
2
How is this different from a marketing plan?
A marketing plan tells you what and when to post or promote. Brand strategy tells you why and how to present yourself to meet your goals. We’re building the direction, identity and message that your future marketing will be built on.
3
Will it actually help us win more work or just look better?
Both. You’ll come out of this with a clearer message, better positioning, and a brand that speaks to the clients you want. We’ve seen builders shift from chasing low-margin jobs to being the brand others try to match.
4
What happens after the strategy is done? Do you help us implement it?
Yes, strategy is just the start. Like floor plans before a build. We can carry it through to design, content, websites and ongoing support. Some clients work with us end-to-end, others take the strategy in-house. We’ll tailor it to what you need.
5
We already have a brand, is this still worth doing?
Absolutely. If your business has grown, changed, or you feel like the brand doesn’t reflect your current level, this is the reset you need. We build on what’s working and fix what’s holding you back.
Frequently Asked Questions
1
What is brand strategy, and why do we need one?
It (re)sets the foundation for how your brand communicates and competes. We define your positioning, write sharper messaging, and map out your ideal audience. We also analyse competitors so you can stand out, not blend in. Whether you’re entering a new market, launching a new service or levelling up your brand, you’ll walk away with a clear action plan and the confidence to move forward.
2
How is this different from a marketing plan?
A marketing plan tells you what and when to post or promote. Brand strategy tells you why and how to present yourself to meet your goals. We’re building the direction, identity and message that your future marketing will be built on.
3
Will it actually help us win more work or just look better?
Both. You’ll come out of this with a clearer message, better positioning, and a brand that speaks to the clients you want. We’ve seen builders shift from chasing low-margin jobs to being the brand others try to match.
4
What happens after the strategy is done? Do you help us implement it?
Yes, strategy is just the start. Like floor plans before a build. We can carry it through to design, content, websites and ongoing support. Some clients work with us end-to-end, others take the strategy in-house. We’ll tailor it to what you need.
5
We already have a brand, is this still worth doing?
Absolutely. If your business has grown, changed, or you feel like the brand doesn’t reflect your current level, this is the reset you need. We build on what’s working and fix what’s holding you back.
Frequently Asked Questions
1
What is brand strategy, and why do we need one?
It (re)sets the foundation for how your brand communicates and competes. We define your positioning, write sharper messaging, and map out your ideal audience. We also analyse competitors so you can stand out, not blend in. Whether you’re entering a new market, launching a new service or levelling up your brand, you’ll walk away with a clear action plan and the confidence to move forward.
2
How is this different from a marketing plan?
A marketing plan tells you what and when to post or promote. Brand strategy tells you why and how to present yourself to meet your goals. We’re building the direction, identity and message that your future marketing will be built on.
3
Will it actually help us win more work or just look better?
Both. You’ll come out of this with a clearer message, better positioning, and a brand that speaks to the clients you want. We’ve seen builders shift from chasing low-margin jobs to being the brand others try to match.
4
What happens after the strategy is done? Do you help us implement it?
Yes, strategy is just the start. Like floor plans before a build. We can carry it through to design, content, websites and ongoing support. Some clients work with us end-to-end, others take the strategy in-house. We’ll tailor it to what you need.
5
We already have a brand, is this still worth doing?
Absolutely. If your business has grown, changed, or you feel like the brand doesn’t reflect your current level, this is the reset you need. We build on what’s working and fix what’s holding you back.
Frequently Asked Questions
1
What is brand strategy, and why do we need one?
It (re)sets the foundation for how your brand communicates and competes. We define your positioning, write sharper messaging, and map out your ideal audience. We also analyse competitors so you can stand out, not blend in. Whether you’re entering a new market, launching a new service or levelling up your brand, you’ll walk away with a clear action plan and the confidence to move forward.
2
How is this different from a marketing plan?
A marketing plan tells you what and when to post or promote. Brand strategy tells you why and how to present yourself to meet your goals. We’re building the direction, identity and message that your future marketing will be built on.
3
Will it actually help us win more work or just look better?
Both. You’ll come out of this with a clearer message, better positioning, and a brand that speaks to the clients you want. We’ve seen builders shift from chasing low-margin jobs to being the brand others try to match.
4
What happens after the strategy is done? Do you help us implement it?
Yes, strategy is just the start. Like floor plans before a build. We can carry it through to design, content, websites and ongoing support. Some clients work with us end-to-end, others take the strategy in-house. We’ll tailor it to what you need.
5
We already have a brand, is this still worth doing?
Absolutely. If your business has grown, changed, or you feel like the brand doesn’t reflect your current level, this is the reset you need. We build on what’s working and fix what’s holding you back.
More Services
Brand Strategy
This is the first step in defining the objectives of the project.
Design
We build upon your brand to better reflect your work
Web
Designed to support your next chapter of growth
Social
Planned in advance, designed to build trust and grow your reach
Ready For Change?
Ready For Change?