The Experiment
Over 6 months, more than 100 branded vehicles and site signs across Darlinghurst were photographed.
No staging.
No filters.
Just real-world examples of how construction companies present themselves.
But it didn’t stop there. These photos were uploaded fortnightly to an Instagram account followed by 3,000+ tradies—where the industry had its say.
The result?
Over 15,000 votes. A raw, unfiltered look at what the construction world really thinks about branding.
Branding That Feels Bigger
The findings echoed what is seen every day: strong branding builds trust.
Businesses with polished, cohesive signage didn’t just look good, they felt established.
And in a market where competition is high, that isn’t vanity, it’s strategy.
The Real Questions to Ask
What message does a vehicle send when parked on Darlinghurst street?
Does site signage reflect the quality of the work being delivered?
When lined up against the best, does a brand stand out or simply blend in?
Take a Look
Spotto: Darlinghurst Construction Signage was created to spark these questions.
It’s a snapshot of what’s out there and what’s possible.
