Our strategy began by mapping the colour landscape of the market. Almost every builder relied on the same muted palettes, so we introduced two high-energy tones absent from the sector: fluorescent green and fluorescent purple.

From there, a new logomark was developed from a diamond grid, supported by a suite of brand marks that represent IMSU’s core services and pillars.

The identity thrives on motion, movement, and colour—designed to be seen, remembered, and shared.

Paired with a digital strategy encompassing campaigns, organic content, web design, and SEO, the brand has already exceeded its initial sales targets. IMSU now stands as a bold challenger in the project home market, proving that a forward-thinking brand can shift perceptions and deliver measurable growth.