Fenn Projects is a new voice in Melbourne’s residential construction scene, but its roots run deep. Helmed by Lachy, an accomplished figure in commercial building, Fenn Projects represents a bold step into the refined world of custom residential design. With no initial portfolio to lean on, the challenge was clear: to craft a brand and digital presence that radiates experience, sophistication, and quiet confidence—without the crutch of past residential work.

Our strategy and design direction embraced this tension. Every touchpoint is intentional. The branding is minimal yet weighty; the typography, colour palette and restrained imagery speak volumes without saying too much. It’s a study in balance: commercial-level discipline paired with the warmth and intimacy of home building. Like an exhibition designed to provoke and inspire, Fenn Projects’ identity invites the viewer to imagine, anticipate, and trust in what’s to come. A foundation built for the future.